Adidas Superstar

The Adidas Superstar is one of the iconic shoes of the performance footwear tradition. First noted for its "shelltoe" design, the shoe became wildly popular in the NBA and then took off as one of Adidas' top sellers. Several factors contributed to its success, many of which are seen in other popular shoes as well: first, the sleek design turns heads and gets customers' attention; second, the shoe offers reliable performance, and third, word-of-mouth publicity carried the shoe to the top of the charts.
The Adidas Superstar's design is best characterized by the strip of vertical bars along the side, a standard Adidas look that makes the shoe easily recognizable. The shoe's look revolves around simplicity, with a stripped-down basic exterior. It lacks the fancy bells and whistles of some of its competitor shoes, opting instead for a simple black-and-white block appearance. There is a magic in the simplicity, however, for instead of relying on shiny inserts and colorful swirls, the shoe has a classic, stand-alone elegance, bringing it a step above the rest.
Adidas superstar gives a complete rich look to the athletes, where they never miss to bring a mass appeal. All these striking facts made Adidas to achieve outstanding success. While considering the choice and preference, normal people give importance for designs, whereas the basketball players give the best attention for performance.
The Adidas Superstar represents the performance shoe tradition, the desire to wear the best and the coolest shoe. On top of this, it captures the surprisingly strong bond people can form with their footwear. The Adidas Superstar is the classic choice for people who love their shoes.